Product labeling is a critical part of the manufacturing process. It helps inform customers about the product, its features and safety instructions. But when done incorrectly, poor product labeling can lead to confusion, dissatisfaction, and even legal trouble. From failing to comply with regulations, to using confusing terminology or incorrect font sizes, manufacturers should be aware of these common mistakes and take steps to avoid them. In this article, we will cover five of the worst product labeling errors companies make.
1. Not including your logo
Without a logo, it can make it difficult for consumers to distinguish your product from other offerings on the shelf, leaving potential customers unaware of the unique features and benefits your product offers. In fact, your own logo labels help build brand recognition and trust among customers, which is an important aspect of successful marketing. Without a logo, potential customers are less likely to remember your product.
2. Overstuffing your design
A cluttered product label can easily confuse customers and discourage them from reading the information that is actually essential. To ensure maximum readability and clarity, stick to relevant information and avoid any unnecessary text or images. Also, be sure to leave plenty of white space around the text, so it’s easier to read.
3. Choosing an inappropriate material
Choosing a label material that is too thin or not suited for the product’s environment can result in fading and distortion over time. This can quickly render your product labels useless, as customers won’t be able to read them. Be sure to select a label material that is suitable for the product’s environment, and consider laminating or coating the labels to ensure they will last. If in doubt, always opt for waterproof vinyl labels.
4. Opting for the wrong adhesive
The right adhesive can help keep your custom printed labels in place during shipping and handling, ensuring all of the important information remains visible. But if you choose an adhesive that is too weak, the label can easily come off and cause confusion. Alternatively, if the adhesive is too strong it can damage the product packaging or leave a residue on it. Always select an adhesive that’s suited to your product environment and intended use.
5. Selecting a size that is not proportionate
The size of your product label plays an important role in conveying information to customers. Labels that are too small may be difficult to read, while labels that are too large can make the packaging look cluttered and unappealing. Be sure to select a label size that is proportionate for the product, with enough room for clear and legible text.
By avoiding these five common product labeling errors, manufacturers can ensure their labels are accurate, informative, and attractive. Proper labeling helps to promote customer satisfaction and brand recognition, while also complying with regulations and avoiding costly legal pitfalls. So be sure to keep these mistakes in mind as you design your product labels. By taking the time to create the right labels, you can ensure your product stands out from the competition and helps to drive sales.